Authentic Products from the Region
Our “Maso” section takes its name from the Ladin word for farm. Here you’ll find genuine farm products such as speck, mountain cheese, and honey from the Dolomite valleys. Everything comes directly from local farms, alongside wild berry jams, selected cheeses from regional dairies, and fresh herbs from South Tyrolean gardens. These specialities are perfect for a South Tyrolean snack, a mountain hike, or a treat to enjoy at home.


Short Distances, True Origins
We know our producers personally, many of whom are located just a few kilometers away. Honey, herbs, and jams travel only short distances before reaching our shelves. Every product is authentic, carefully made, and rooted in the traditions of the region.


The South Tyrolean Snack
The traditional South Tyrolean snack consists of crusty bread, speck, mountain cheese, and a glass of wine. In our “Maso” section, you’ll find everything you need to prepare your own snack. Whether you’re heading into the mountains, taking a break during a ski day, or looking for a regional gift, you’ll be well prepared.


Quality You Can Trust
We know our producers personally and regularly visit their farms to understand how they work. Many products carry recognized quality seals such as the South Tyrol IGP label. This ensures full transparency, traceability, and consistently high quality — bringing true regional craftsmanship into your home with confidence.


Discover South Tyrolean Farm Products
Whether you’re looking for a quick snack, a special gift, or simply something authentic to enjoy, our “Maso” section offers a carefully curated selection of farm products made with respect for nature and tradition. Visit us and discover the richness of South Tyrolean craftsmanship for yourself.
